Founded in 1947 by Erling Persson in Västerås, Sweden, H&M (Hennes & Mauritz AB) has grown from a single women's clothing store to one of the world's most recognized fashion brands. H&M, short for "Hennes & Mauritz," is known for its affordable, stylish, and trend-driven collections that cater to all age groups and demographics.

What started as a modest retailer named "Hennes," which means "hers" in Swedish, quickly expanded its product range. In 1968, the brand acquired Mauritz Widforss, a hunting and fishing equipment store, and began offering men's and children's clothing. This marked the beginning of its transformation into a full-scale fashion powerhouse.

Today, H&M operates in over 70 countries with thousands of stores worldwide. The brand is committed to sustainability, striving to create fashion that is both trendy and environmentally friendly. Through initiatives like its garment recycling program and conscious collections, H&M continues to push the boundaries of responsible fashion.

With a mission to make quality fashion accessible to everyone, H&M remains a leader in the global fashion industry, inspiring millions to express their individuality through clothing.