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Since its inception in 1906, New Balance has been a symbol of quality, innovation, and dedication to crafting footwear that meets the needs of athletes and everyday individuals alike. Founded by William J. Riley in Boston, Massachusetts, New Balance began as a company specializing in arch supports and orthopedic footwear, with a mission to improve the fit and comfort of shoes.
Initially, New Balance focused on creating custom-fit arch supports designed to provide better balance and comfort. Riley's inspiration came from observing chickens in his backyard, noting how their three-clawed feet provided remarkable stability. This observation led to the creation of the company's first arch supports, which mimicked the natural balance of a chicken's foot.
In the 1930s, New Balance began to shift its focus towards athletic footwear. Recognizing the growing demand for sports shoes that catered to different foot shapes and sizes, the company introduced its first running shoe in 1938. This marked the beginning of New Balance's journey into the world of sports and fitness, where it would soon become a trusted name among athletes.
The 1960s and 1970s were pivotal decades for New Balance. The brand gained widespread recognition with the release of the "Trackster" in 1960, the first running shoe to offer a choice of widths. This innovation addressed the issue of fit, allowing athletes to find shoes that truly conformed to their feet. By the 1970s, New Balance had established itself as a leader in the running shoe market, known for its commitment to quality and attention to detail.
Unlike many other athletic brands, New Balance has always maintained a distinctive approach to its business. While competitors often relied on high-profile endorsements and flashy marketing campaigns, New Balance chose to prioritize product quality and craftsmanship. This rebellious stance resonated with consumers who valued substance over style, and it helped the brand cultivate a loyal following.
In recent years, New Balance has expanded its reach globally, becoming a household name in countries around the world. Despite its growth, the company has remained true to its roots, continuing to produce a significant portion of its footwear in the United States and the United Kingdom. Additionally, New Balance has embraced sustainability, incorporating eco-friendly materials and practices into its manufacturing processes.
Today, New Balance offers a wide range of footwear and apparel designed for athletes of all levels, as well as casual wear for everyday life. The brand's commitment to quality, fit, and comfort remains unparalleled, making it a favorite among runners, walkers, and fitness enthusiasts worldwide. With over a century of experience, New Balance continues to innovate and inspire, proving that true craftsmanship never goes out of style.