Orientdig Finds Spreadsheet
Supreme, the iconic streetwear brand, has become synonymous with urban culture and high-fashion collaboration. Born in 1994James Jebbia, a visionary with a passion for blending skateboarding, hip-hop, and art into a unique aesthetic.
Founded on Lafayette Street in Manhattan, Supreme started as a small skate shop catering to the local skateboarding community. Unlike mainstream brands, Supreme’s mission was never to conform but to challenge norms. Its philosophy revolves around authenticity, exclusivity, and rebellion, which has resonated deeply with the youth culture worldwide.
Over the years, Supreme has grown into a global phenomenon, transcending its skateboarding roots. Through limited-edition drops and collaborations with artists, designers, and even luxury brands like Louis Vuitton, Supreme has cemented its place in both streetwear and high fashion. Each collection is a reflection of New York’s gritty, dynamic energy, making it a favorite among celebrities, collectors, and trendsetters.
Arguably the most recognizable element of Supreme is its classic box logo—a simple yet bold design featuring the brand’s name in white Futura font against a red background. Since its introduction in the mid-90s, the logo has become a symbol of status and exclusivity, with pieces often reselling for exorbitant prices on the secondary market.
From New York to Tokyo, London, and beyond, Supreme’s expansion has been strategic yet meticulous. The brand carefully selects locations that align with its ethos, ensuring that each store feels like a natural extension of its rebellious spirit. Today, Supreme is not just a brand but a cultural movement, influencing fashion, art, and music on a global scale.
Supreme’s journey from a small skate shop to a global icon is a testament to its unwavering commitment to its core values. It remains a symbol of individuality, creativity, and the relentless pursuit of staying true to oneself.