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Founded in 1949 by Kihachiro Onitsuka, Asics"Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been at the core of the brand's mission, emphasizing the importance of mental and physical well-being.
Asics began its journey in Kobe, Japan, with a simple goal: to help young people lead healthier lives through sports. The brand's first product was a basketball shoe, which quickly gained popularity for its innovative design and superior comfort. Over the years, Asics expanded its product line to include running shoes, training gear, and other athletic apparel, catering to a wide range of sports enthusiasts.
One of the pivotal moments in Asics' history came in 1966 when the brand introduced the "Tiger"
Asics has always been at the forefront of innovation, continuously pushing the boundaries of athletic footwear technology. The brand is known for its meticulous research and development process, which involves biomechanical studies and feedback from professional athletes. This commitment to excellence has led to the creation of cutting-edge technologies such as the GEL® Cushioning System, which provides exceptional shock absorption, and the FluidRide®
In addition to technological advancements, Asics is also dedicated to sustainability. The brand has implemented eco-friendly practices in its manufacturing processes, using recycled materials and reducing its carbon footprint. Asics' commitment to sustainability is evident in its "Run for the Oceans"
Asics caters to athletes of all levels, from casual joggers to professional competitors. The brand's extensive product range includes running shoes, training shoes, sports apparel, and accessories, all designed to enhance performance and comfort. Asics also sponsors numerous athletes and sports teams worldwide, further solidifying its reputation as a trusted partner in athletic achievement. One of the most iconic collaborations in Asics' history is its partnership with the Japanese Olympic Team. Since 1964, Asics has been the official supplier of footwear and apparel for the team, a testament to the brand's commitment to excellence and its role in supporting athletic success on the world stage. As Asics continues to evolve, the brand remains steadfast in its mission to inspire and empower individuals to lead healthier, more active lives. With a legacy built on innovation, quality, and a deep understanding of athletes' needs, Asics is poised to remain a dominant force in the world of sports for generations to come. Whether you're a seasoned marathon runner or someone just starting their fitness journey, Asics offers the tools and support you need to achieve your goals. As the brand's philosophy reminds us, a sound mind and a sound body are the keys to unlocking your full potential.Innovation and Technology
A Brand for Every Athlete
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